This is the last week of our Annual Samples & Seconds event. All remaining Samples have had a further 30% off the already reduced price starting now. This reduction excludes Seconds gowns. The sale ends this coming Sunday 29th June. We have a limited number of appointments that remain from Wednesday to Friday this week. Click below now to secure yours.

Please ensure that you have selected your gowns from the online store and have an idea of the silhouette that you might like so that we can make the most of our time together. We do not recommend booking a SALE appointment if this is your first time trying on gowns. To experience our full range of designers, please book a standard Dress Consultation.

We have an incredible selection of pieces from Vivienne Westwood, Danielle Frankel, Alex Perry (new season), Varca, & for Love, Newhite, Bowie Rae, Harriette Gordon, Marianna Hardwick, The Law, ASAR and Kait Grace. Whether you’re looking for your perfect gown, or a second look for your day or bridal shower, this event is not to be missed.

If there was any way that we can assist you in the lead up to the event, please contact us at

hello@bloomaustralia.com

We look forward to hearing from you!

Sam, Alicia & Em

x

For one week only, we are so excited to host an exclusive Trunk Show with London-based design team The OWN Studio.

Renowned for their impeccable tailoring, sleek silhouettes and exquisite fabrics, The OWN Studio creates contemporary styles that become enduring pieces in women’s wardrobes. The label’s signature style caught our eye, with pared-back, contemporary designs and unexpected vintage details providing considered, minimal pieces that you will not want to miss.

Their 2025 collection features sheer lace skirts, structured corsets and fashion-led sculptural silhouettes that will leave you wanting more. With signature fluid fabrics sourced from the most prestigious fabric houses in Italy and France, The OWN Studio’s fresh take on bridal is everything you have been waiting for.

For one week only, we’ll have the entire 2025 Collection in the studio to try on in addition to our permanent collection. It’s a great time to see a broadened range of designs from Vivienne Westwood and get access to exclusive offers.

The 2025 collection includes a range of gowns, mini dresses, separates and overskirts priced from $6,000-$25,000. We will also have a selection of Vivienne Westwood veils and gloves to pair with the collection.

We recommend ordering your Vivienne Westwood gown 8-12 months prior to your wedding date. On occasion, rush options are available with an additional fee.

Trunk show appointment fees will be redeemable against gown purchases prior to 15 March 2025.

Join us to view the full 2025 Vivienne Westwood collection + a selection of their classic pieces.

The collection includes a range of gowns, mini dresses, separates and overskirts priced from $6,000-$25,000. We will also have a selection of Vivienne Westwood veils and gloves to pair with the collection.

We recommend ordering your Vivienne Westwood gown 8-12 months prior to your wedding date. On occasion, rush options are available with an additional fee.

Due to the intimate nature of this event, we ask that the bride limit her guests to 2. Appointment fees will be redeemable against gown purchases prior to 15 March, 2025.

ELLY SOFOCLI Fall 2025

Straight from New York Bridal Fashion Week, the newest collection from Melbourne designer Elly Sofocli will be in the studio from 27 November - 4 December, available to view by appointment only.

Bloom is the exclusive Australian stockist for the Elly Sofocli made-to-order collection and this is the only opportunity to see the collection ahead of our edit arriving in early 2025.

Price Guide: $7,530 - $22,870

Lead time: 9-10 months

PAINTING THE ROSES RED - 2025

The newest collection from Chicago-based designer, VARCA will be in the studio for an Australian-exclusive trunk show from 24th October to 2nd November. Think brilliant corsets, printed grand gowns, and versatile separates.

The VARCA collection was one of our absolute favourite collections that we saw at New York Bridal Fashion Week, and we can’t wait to share it with all of you!

Our curated edit of the highly-anticipated 2025 Bridal Collection from Alex Perry will be in the studio from September but for access to the entire new collection please join us in the studio from 16-25 October.

Orders placed during the trunk show will arrive in mid-May 2025, making this trunk show ideal for brides with weddings July 2025 and later. If your wedding is before July 2025 we encourage you to come see us and place your order before 26 September.

Price Guide: $4250-$8000

We're thrilled to announce an Australian-exclusive trunk show for the Christie Nicole collection. For a limited time next month, we will be showcasing pieces from both the Daisy and Adele collections in our studio. Join us by appointment from 10th-20th July. 

Sydney-based Christie Nicole is renowned amongst fashion-forward brides for her intricate details, dramatic silhouettes, and bold fabric pairings.

We recommend ordering a Christie Nicole piece at least 10 months prior to your wedding day to allow plenty of time for production and alterations. Gowns range in price from $8,250-$15,950. 

You are welcome to try on other gowns in our studio during your trunk show appointment. 

For one weekend only, Bloom is bringing a curated edit of the Danielle Frankel Collection to Sydney brides. This event is by appointment only.

Gowns range in price from $5990-$22990. You can view our Danielle Frankel collection here.

The below styles will be available to try on during your appointment:

Rainey, Milo Bustier, Jacqueline, Phoebe, Pippa, Eloise, Sinclair, Anika Bustier, Anika Gown, Georgia Skirt, Emory, Nina, Hazel, Maren, Sasha, Noa, Leona, Charlie, Rebecca, Camille, Scarlet, Lola, Dree and Remy

Other styles may be available upon request, please add your requests to the appointment form.

ASAR - 2024 Collection

The latest from London designer Nikeen Asar will be in our studio for a short time in February. His range of gowns, separates and bespoke tailoring blend bridal trends with timeless fashion, creating pieces that can be worn for your ceremony or reception and long after the wedding day.

8 February - 17 February, by appointment

Lead Time: 8 months

INGRID OLIĆ is an elevated, luxury bridal brand destined for the modern bride.

A dance of romance, sultriness and sophistication, interwoven into contemporary silhouettes that flatter the feminine form. Imbued with our signature handwriting, refined tailoring meets soft textures for gowns that are effortlessly chic and wearable.

Each piece created from the finest fabrications sourced from the world over and sculpted into timeless silhouettes in their Sydney, Australia atelier.

Lead time: 6 months, inquire about rush options.

Price Range: $4690-$9490 for gowns, mini dresses $2690-$4000

Gowns included in the trunk show are pictured below. For any additional requests, please email us.

We are thrilled to host an exclusive trunk show with Athens-based designer Costarellos.

Designer Christos Costarellos uses couture techniques to create ethereal gowns inspired by ancient Greek mythology. His gowns are both feminine and contemporary, and all hand-crafted in their Greek atelier.

Lead time: 6 months, with some rush options available

Price Range: $5000-$13,000