Directional bridal, thoughtfully curated

Discover a considered edit of the world's leading designers, curated for brides drawn to contemporary silhouettes, modern craftsmanship and effortless elegance.

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Our approach

At Bloom, we do things differently.

Our collection is carefully curated with a focus on modern silhouettes, exceptional craftsmanship, and designers who are shaping the future of bridal. Each piece is selected with intention, creating a cohesive edit that feels elevated, considered, and distinctly Bloom.

We partner with some of the most respected and sought-after designers in the world, including Danielle Frankel and Vivienne Westwood, alongside a selection of emerging international labels. Many of our designers are exclusive to Bloom in Australia, offering our brides access to pieces that cannot be found elsewhere. Our collection of contemporary wedding dresses is designed for the brides seeking a balance of timeless elegance and modern sophistication.

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Secure your private fitting in our Newstead studio today.

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Black and white photo of a woman in a strapless wedding dress with a veil standing indoors against a dark wooden background.

Our Designers

Shop Veils

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Shop Jewellery

We're here to make sure that you’re ahead of the curve. Every year we head over to the New York Bridal Fashion Week to see all of our wonderful designers (as well as a few new ones) as they launch their brand new collections and this year we added Barcelona Bridal Fashion week to our travels to ensure we had the global bridal landscape covered. Head to the Bloom Journal to explore our trend predictions and get a peek at what’s coming next.

READ THE REPORT
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A woman in an elegant wedding dress with lace details and a long flowing skirt, standing behind a transparent veil with floral embellishments in a tiled room.

DANIELLE FRANKEL

EXCLUSIVELY AT BLOOM.

Danielle Frankel is the go-to designer for fashion-forward brides, and her pieces are intended to be worn long after the celebration is over. A favourite of celebrities and stylists worldwide, expect unique fabric pairings, playful accents and impeccably tailored pieces, all crafted in her New York City studio.

EXPLORE COLLECTIONS

Book our studio.

Try on your favourite pieces and explore our exclusive edit of modern wedding dresses that redefine traditional bridal style through innovative silhouettes and refined detailing. Nestled in the heart of Newstead Brisbane, the studio vibes are as chill as our champagne and our expert stylists are on hand to help.

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Browse our Journal.

A new collection you must see, the latest trends in minimalist bridal or bridal inspiration through real stories. Read our love notes highlighting the latest across our designers, events and brides.

READ THE BLOG
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Our designers

Our studio

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Our journal

Our events

Bloom acknowledges the Turrbal People & Jagera People as the Traditional Custodians of the land where we gather each day. We pay our respects to all Aboriginal and Torres Strait Islander peoples today and always, who have walked upon and cared for this beautiful land for thousands of years; and to their Elders both past, present and emerging.

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