INSIDE THE BLOOM X LEAH DA GLORIA LAUNCH DINNER
After months of designing, fittings, fabric decisions and more than a little anticipation, the Bloom x Leah Da Gloria collection has officially arrived so naturally, we had to celebrate.
We gathered at Winnifred’s with some of our favourite industry friends and very special guests to toast the launch of our exclusive collaboration with Leah Da Gloria. A beautiful evening, a very good-looking guest list and, most importantly, our gowns finally out in the world. Seeing the collection come to life outside the studio, as well as seeing everyone’s reactions to the pieces we’ve been obsessing over for months, made the night feel particularly special.
The seven-piece collection was created exclusively for Bloom, bringing together Leah Da Gloria’s signature couture craftsmanship with our take on the modern Australian bride. Think sculptural silhouettes, beautiful fabrications, considered corsetry and gowns that feel undeniably bridal without ever feeling too traditional. The collaboration also marked the first time Leah da Gloria has worked with an Australian bridal studio.
A huge thank you to everyone who joined us at Winnifred’s to celebrate. We feel incredibly lucky to have such a fabulous community of brides, friends and industry legends around Bloom and there really was no better way to mark this next chapter. But of course, a Bloom event takes a village! Thank you to Pat from Dune The Brand, Lucy from the Leah Da Gloria team and Callie from Florido for capturing all the content from the evening. To Shannon Hope for the beautiful hair and makeup once again and our gorgeous model Skylar for bringing the collection to life.
While the party might be over, these gowns are only just getting started… The complete Bloom x Leah Da Gloria collection is now available exclusively at our Brisbane studio. If you’ve been watching the collaboration from a far, consider this your offical sign to come in and see the gowns in all their glory - because, as always, they’re even better in real life! To sweeten the deal, we also have a wider range of Leah Da Gloria gowns in the studio until 12 September so now is truly the perfect time to discover your new favourite gown.
Alicia x
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