A woman in a modern wedding dress as a backless silky white gown with a long train, standing on steps in front of an ornate black door, looking over her shoulder with hair in an updo.

We are proud to be Australia's exclusive stockist of ASAR. ASAR is a London-based luxury couture label, founded by designer Nikeen Asar. The brand offers artfully crafted contemporary wedding dresses and separates. The ASAR aesthetic is feminine and clean and each piece is crafted in the most beautiful Italian fabrics. ASAR pieces are all made by hand in their London atelier.

ASAR embodies a modern approach to luxury, where restraint, structure, and subtle detail come together in perfect harmony. The brand’s collection of minimalist wedding dresses is defined by clean lines and a considered sense of femininity that feels both effortless and elevated. Each design is created for the bride who values sophistication over excess. For those searching for modern wedding dresses with a fashion-led edge and timeless appeal, ASAR offers a distinctive point of view within the bridal landscape.

ASAR

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A woman with long dark hair wearing a contemporary wedding dress as a white strapless gown with large gold and pearl earrings, standing in front of red curtains.

COLLECTION

Lead Time: 8 Months

Price Range: $4,500 - $6,890

Oriel Gown (plain sandwashed silk), Hydra Gown, Amelia Gown, Rosa Halter, Cleo top (lace + silk), Thea Skirt

Oriel

A woman in a contemporary wedding dress as a white polka dot backless gown with a long train, standing against a red curtain, wearing high heels and gold jewelry.
A woman in a modern wedding dress as a white evening gown with a high slit and draped neckline, standing in front of red velvet curtains with a long train.

Asymmetric halter gown with extended neck tie and side split. Pictured here in polka dots but our sample is in plain sand washed silk, as featured in the Hydra gown below.

Hydra

A woman with long dark hair in a ponytail, wearing a contemporary wedding dress as a strapless white gown with large gold and pearl earrings, standing against a red curtain backdrop.
Woman in a contemporary wedding dress as a strapless white gown, with red curtains in the background.

Strapless gown in a sand washed silk featuring a drop waist internal corset and a detachable silk cape

Amelia

A woman in a modern wedding dress as a backless flowing white gown, standing on steps outside a building with a large door and stone walls, looking back at the camera.
Black and white photo of a woman in a contemporary wedding dress as a backless satin gown with a belt, wearing polka dot sheer gloves and large earrings, posing against a concrete background.
A woman in a contemporary wedding dress as a white satin gown with a long train, wearing polka-dot gloves on a Paris city street against a stone wall.

In his signature sandwashed silk, the Amelia features an empire waistline and an A-line skirt.

Rosa Halter

A woman in a minimalist wedding dress as a simple white gown, standing beside a stone column in a garden with lush greenery and sunlight.
A woman in a minimalist wedding dress as a white halter gown, walking through an outdoor garden area with large columns and greenery.

A halter top with extended ties at the neck in sandwashed silk. Designed to match with other Asar separates.

Cleo Top

A woman wearing a contemporary wedding dress-inspired white ensemble with a long-sleeved cropped top, high collar, long gloves, and a sheer veil-like fabric, standing against a brick wall.
A woman in a minimalist wedding dress as a white cropped top with sheer lace skirt, standing on a tennis court with urban buildings and trees in the background.

Featuring a mock turtleneck, long sleeves and extended neck ties. Available in both a sandwashed silk and lace.

Thea Skirt

Close-up of a woman wearing a minimalist wedding dress as a white sleeveless crop top with high-waisted skirt and draped fabric shoulder detail, in an outdoor setting.
A woman in a contemporary wedding dress as a flowing white gown, standing outdoors near a classical column surrounded by lush greenery and large plants.

  • ASAR is a London-based luxury couture label founded by designer Nikeen Asar. Every piece is made by hand in the London atelier using the most beautiful Italian sandwashed silk and the result is something genuinely special - feminine and clean with a quiet luxury that you feel rather than see. Bloom is Australia's exclusive stockist of ASAR and it's one of our most loved labels for brides who have a really clear, considered aesthetic.

  • The collection ranges from $4,500 to $6,890, which for handmade London couture in Italian silk is exceptional value! ASAR proves that extraordinary doesn't have to mean unaffordable, the fabrication quality and level of craft in each piece is something brides are genuinely surprised by given the price point.

  • Eight months for their made-to-order pieces.

  • The current collection includes Oriel which is an asymmetric halter gown with an extended neck tie and side split - think strong 90s minimalism with a modern edge, Amelia; an empire waist A-line in sandwashed silk and separates including the Rosa Halter top, the Cleo top which is available in silk and lace, with a mock turtleneck and extended neck ties and the Thea Skirt. The separates are a wonderful way to build an individual look - mix and match within the collection or style them in your own way!

  • If minimalism is your language, ASAR is one of the most refined expressions of it in our studio. The sandwashed silk has a softness and movement to it that feels completely different from the crisp, stiff minimalism of other labels, it just drapes so beautifully and has such a warmth to it. The silhouettes are clean but not cold and the details (the extended neck ties on the Oriel and Rosa, the cape on the Hydra, the turtleneck on the Cleo) give each piece something genuinely interesting to look at without ever feeling overwrought. If you've been struggling to find something simple that also feels special, come and try ASAR.

  • Brilliantly. The ASAR aesthetic has a fashion-forward quality that feels at home in a variety of settings from gallery spaces and garden ceremonies to city rooftops and intimate civil ceremonies. The separates are particularly well suited to brides who want something that feels like them rather than something that fits a conventional bridal template. If you're having a non-traditional wedding and want a dress that reflects that, ASAR is one of the first names we'd mention.

  • Sandwashed silk is silk that's been treated to have an incredibly soft, matte, slightly fluid drape. It's less shiny than traditional bridal satin, which gives it a more understated, fashion-forward quality. It's one of the most beautiful fabrics you can wear against your skin and it moves in a way that other fabrics simply don't. When brides try ASAR on for the first time, the fabric is almost always the first thing they mention! It's one of those things you have to feel to understand.

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A high waisted A-line skirt in sandwashed silk. Designed to match with other Asar separates.

VISIT OUR STUDIO

Try on your favourite pieces and explore our exclusive edit of modern wedding dresses that redefine traditional bridal style through innovative silhouettes and refined detailing. Nestled in the heart of Newstead Brisbane, the studio vibes are as chill as our champagne and our expert stylists are on hand to help.

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A woman in a contemporary wedding dress with a fashionable open-back design and bow detail, dancing at a party with other guests under string lights in a dimly lit indoor setting.

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