Elly Sofoclí is a Melbourne-based bridal designer and one of the most exciting names in contemporary Australian bridal right now. She designs and crafts her collection locally, with a couture sensibility that you'd expect from a European atelier - sculptural corsetry, luxurious fabrications and a modern femininity that feels both elevated and completely wearable. Bloom is her exclusive stockist for the made-to-order collection in Australia, so if you've been admiring her work online, our Brisbane studio is the place to come to try her on!

The craftsmanship, honestly. Elly designs slowly and with real intention - her collections are considered rather than overwhelming and every piece feels like it's been thought through properly. The corsetry in particular is exceptional; the fit and structure of her bodice is something brides consistently comment on when they try the gowns on. There's something quietly confident about her aesthetic - romantic without being sweet and elegant without being boring. She's genuinely in a category of her own within Australian bridal!

The collection ranges from $5,900 to $18,000. For handmade, made-to-order pieces designed and produced in Melbourne with this level of craftsmanship, the pricing is genuinely well positioned! If you'd like to know where specific styles sit before coming in, please just ask.

Eight to nine months for made-to-order pieces. We know that feels like a long time when you're excited, but it goes so quickly and planning to that timeline means everything is relaxed when your wedding arrives. If your timeline is shorter, still reach out because depending on the style and your date, there may be options. It's always worth a conversation if you love one of her pieces!

We carry a curated selection from her collections including the Aliet gown (often styled with the Kayla tulle blouse), Valorie, Ellis (with the most beuatiful overskirt!), Anderson, Amelia, Becca, Maeve with the Maeve Cape. The collection is built around beautiful separates and full gowns and we love styling them together to create a look that's really specific to each bride. Bring your references and we'll have fun with it!

Absolutely yes, and this is exactly the conversation we love having. There's a version of 'Australian bridal' that feels a bit same same - very similar minimalist silk gowns showing up everywhere and Elly Sofoclí is emphatically not that. Her work has a real point of view and a couture quality that sets it apart. Supporting an incredible local designer and getting an extraordinary gown are not a trade-off here - you can have both!

With a wee bit of travel, yes! Our studio is in Newstead, Brisbane and we have brides travel from regional Queensland as well as interstate regularly for appointments. If you're making a trip specifically to try Elly's collection, let us know in your booking and we can make sure we have the right pieces ready for you and that your appointment covers everything you need to know!