Welcome to Bloom’s annual Samples & Seconds event! This is your one chance of the year to secure a designer gown at 30-90% off the retail price. We have an incredible selection of pieces from Vivienne Westwood, Danielle Frankel, Alex Perry (new season), Varca, & for Love, Newhite, Bowie Rae, Harriette Gordon, Marianna Hardwick, The Law, ASAR and Kait Grace. Whether you’re looking for your perfect gown, or a second look for your day or bridal shower, this event is not to be missed.

We will launch pieces online on Monday 16th June 2025 at 5pm on a first in, first served basis. Prior to our launch, you will be able to view the sample collection online from Saturday 7th of June. This will give you an opportunity to view the styles and sizes we have available and find the ones that you love. We will also be available to answer any questions that you have leading up to the event.

There are a limited number of in-person and virtual appointments available Wednesday - Friday during the 2 weeks of the event. Please ensure that you have selected your gowns from the online store and have an idea of the silhouette that you might like so that we can make the most of our time together. We anticipate these will book out quickly, so please secure yours now below to avoid missing out.

We do not recommend booking a SALE appointment if this is your first time trying on gowns. To experience our full range of designers, please book a standard Dress Consultation.

The online store will launch 2 days prior to virtual and in-person appointments. If you have your eye on a particular piece, your best chance will be to purchase it online on Monday 16th at 5pm.

If there was any way that we can assist you in the lead up to the event, please contact us at

hello@bloomaustralia.com

We look forward to hearing from you!

Sam, Alicia & Em

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