This September, Bloom welcomes Alexandra Grecco to the boutique for the designer's first-ever appearance at Bloom, celebrating the arrival of the New York label as a permanent part of our collection.

To mark the occasion, we'll be showcasing an expanded edit of Alexandra Grecco gowns, including the debut of several styles joining our permanent collection, alongside a selection of additional designs available exclusively for the trunk show.

Celebrated for effortless silhouettes, luxurious fabrics and understated romance, Alexandra Grecco creates gowns that feel modern, refined and timeless. Each piece is thoughtfully crafted for brides seeking elegance that feels natural rather than overdone.

For ten days only, brides will have the opportunity to experience our most extensive Alexandra Grecco collection yet and discover styles not usually available to try on in Australia.

Appointments are available from 18–26 September.

We recommend ordering your Alexandra Grecco gown 8-9 months prior to your wedding date.

Price Guide: $6,000-$13,200 AUD