you’re in.

EXCLUSIVE SUBSCRIBER PREVIEW

ANNUAL SAMPLES & SECONDS EVENT - MAY 18-29

As a Bloom subscriber, you're getting first look at our most extensive sample collection to date — before anyone else.

Below you'll find every piece available in this year's Annual Samples & Seconds Event. You can browse, wishlist your favourites and book your in-studio appointment now.

The event officially opens to the public on Monday 18 May at 5pm AEST — purchasing goes live then. First in, first served.

What's available Ex-display sample gowns and previously worn gowns from our Bloom brides — each one hand-selected and available at a fraction of its original price.

Designers include Vivienne Westwood, Danielle Frankel, Alex Perry, Varca, Elly Sofocli, ASAR and more. Sizes AU6–14.

How to purchase All pieces are available to purchase online from Monday 18 May at 5pm AEST. Sales are first in, first served — if you have your eye on something, purchasing online the moment we go live is your best chance of securing it.

In-studio and virtual appointments are available from Wednesday 21 May through Thursday 29 May (Wed–Fri only). Book yours below.

Book an appointment here

40 minute appointment · Up to 3 gowns · Bride + 2 guests · 1:1 with a Bloom stylist · Virtual appointments available for interstate brides

before you shop.

All sales are final. No exchanges or refunds. Pieces are first in, first served- we are unable to hold or reserve items. Purchasing online at 5pm Monday 18 May is your best chance of securing a specific piece. Any questions? Email us at hello@bloomaustralia.com