Love Notes: The Journal
All the juicy stories for any bride-to-be.
Bloom x Danielle Frankel Sydney Trunk Show
36 Sydney brides, 3 days… ooooooh boy! Sydney brides, we had the best time hosting you all for our first ever Sydney Trunk Show.
The Gifting Edit
‘Tis the season for gifting. Whether you’re buying for a special someone or being your own sneaky Santa. We have gift ideas to start your holiday shopping.
Designer Production Lead Times
Are you just starting your dress journey to find the perfect look for your day? It’s important to be aware of each designer’s production lead times so you don’t miss out on the one for your special day.
Wedding Dress Planning: What to Expect
Our “what to expect guide” will give you all the information you need to know about dress planning, timelines and the process including; initial studio appointments, second looks and styling, ordering your look and fittings and alterations.
Bloom Styling: The Pearl Edit
You simply can’t go wrong with pearls. Etherial yet classic, we’ve all seen them as an icon of fashion and class cemented by the likes of Coco Chanel and Jackie Kennedy. For the bride who wants to make a statement without over-the-top bling, pearl accessories are anything but predictable when worn in less traditional ways.
NEWHITE Collection VII
The latest collection VII “Meant To Be” from our favourite LA designer, NEWHITE has arrived in store at Bloom. This curated selection collection is an alluring addition at Bloom, with hand-made details and beautifully executed statement dresses. The design inspirations are results of explorations of their most loved styles and fabrication.
Looking for styling tips? Highlights from our Bridal Styling & Trends Showcase
Trying to visualise your complete bridal look with accessory choices, hair and makeup is hard - we feel you! There’s so much inspiration out there but how can you rest assured it will all come together like you envisioned?
She Blooms: Jess wears NEWHITE for a chic & intimate wedding at The Calile Hotel
The Calile Hotel was the perfect backdrop for Jess & Ryan's super chic ceremony with all the trimmings. Jess wore the NEWHITE TC Dress after falling in love with its modern design and romantic details.